In a recent article, the Lululemon Athletica Company accused Peloton of copying several of its designs. The Company alleges that Peloton was selling knock-offs of its products, and it is suing to protect its brand. But is this lawsuit worth the trouble? The answer is a resounding “yes,” but let’s look at some of the reasons why the company is suing.
Lululemon accuses Peloton of imitating several of its designs
Lululemon has filed a patent lawsuit against fitness company Peloton, claiming that the latter has copied at least six of its patented designs. The company claims that Peloton sold knock-off versions of its workout gear, without putting in the effort to create a unique product line. This infringement lawsuit was filed in federal courts in California and New York.
In response to Lululemon’s lawsuit, Peloton has filed its own in the Southern District of New York, citing “baseless threats” against the company. It is unclear what the legal strategy will be, but it’s worth noting that Peloton has until November 24 to respond. In its lawsuit, Peloton says it did nothing wrong and is asking the court to rule against it.
Besides copying Lululemon’s products, Peloton also accuses Lululemon of copyright infringement. The company’s Align legging, for example, is sold for hundreds of millions of dollars in the U.S., but Peloton’s pant is confusingly similar. The companies’ marketing and distribution channels overlap, which is another reason Lululemon has threatened to sue Peloton.
The company claims Peloton sold knock-offs of its products
The Lululemon Athletica lawsuit filed last week argues that Peloton imitated the brand and sold similar products in violation of its patents. Peloton argues that Lululemon’s trademarks are so obvious that it would be difficult to distinguish its products from those of its competitors. The company’s lawsuit claims that Peloton infringed on six of Lululemon’s patented designs and sold knock-off versions of its products.
The company was previously in a co-branding partnership with Lululemon, but that partnership was terminated amicably in 2016. In the meantime, Peloton began selling its clothing and claimed the trademarks of Lululemon as its own. Peloton didn’t reply to requests for comment. Although the lawsuit filed against Lululemon was a setback for the company, the lawsuit has given it the legal leverage to fight back against Peloton’s illegal activities.
Peloton claims Lululemon fraudulently hid defects in its products
Lululemon has filed a patent lawsuit against Peloton over a dispute regarding branded women’s leggings and bras. The company claims Peloton knowingly copied its intellectual property and passed them off as genuine Lululemon products. The company has spent considerable time and money cultivating its reputation and goodwill and has threatened legal action if Peloton continues to sell products that violate its patents.
Lululemon has claimed that Peloton copied its popular sports bra and other popular products, and has filed a lawsuit in California federal court for infringement of design patents. Peloton, which claims to be a small clothing company, has not yet filed a response to Lululemon’s suit. It has until Nov. 24 to file its response to Lululemon.
The company’s stock price has gone up and down over the past year. The stock price peaked at $50 billion at the end of 2020 but has since dropped to $10 billion. At one point, it had dropped below its issue price, and many impatient users have already canceled their orders. If the lawsuit is dismissed, Peloton will continue to file its claims against Lululemon.
Peloton claims Lululemon is suing to protect its brand
According to the lawsuit, Peloton copied the Align pant and passed them off as a high-quality Lululemon product. The company spent years and millions of dollars developing its brand and reputation, and it is likely that a potential consumers would be confused, mistaken, or deceived if they bought Peloton’s version. While Peloton declined to comment, it filed a complaint in the U.S. District Court for the Southern District of New York, asking the court to declare that Peloton’s leggings and bras had not infringed on any of Lululemon’s patents.
While Peloton first sold its apparel in 2014, Lululemon Athletica did the same in September. In November, Peloton Interactive Inc. filed a lawsuit in the Southern District of New York, while Lululemon filed suit in the Central District of California. The company plans to appeal, but the case could take a while. Lululemon did not respond to a request for comment.