Posted by The companies behind the Matrix Biolage keratin shampoo and spray are facing a class action lawsuit filed on behalf of consumers. These consumers claim that their purchases of the products were misled and that the ingredients in the formula damage hair and skin. In this article, we’ll discuss how DMDM hydantoin can cause damage to your hair. And we’ll explore some common issues in this lawsuit.
DMDM hydantoin
The Matrix Biolage Keratindose hair care line is currently the subject of a class action lawsuit in the Southern District of New York. The lawsuit alleges that the products contain no actual keratin, but instead the formaldehyde releaser DMDM hydantoin. This chemical is a key component in many hair and skin care products.
Consumers claim that these products contain a chemical called formaldehyde, which has been linked to rashes, itchiness, and hair loss. Unilever has reformulated the TRESemme Keratin Smooth shampoos to use other preservatives. Despite the risk of toxicity, Unilever has not adequately warned consumers about its presence in hair and skin care products. Consumers have been reporting rashes and hair loss caused by the chemicals in the shampoo.
The company has known for more than a decade that DMDM hydantoin may cause allergic reactions and irritated skin. This chemical has an extremely short shelf life and is therefore used in a wide range of personal care products. In addition, it is linked to an increased risk of immunotoxicity and allergic reactions. Furthermore, it is an immunotoxic compound, which means that it inhibits the growth of harmful microbes.
Misleading marketing
Plaintiffs in a lawsuit against Matrix Biolage and L’Oreal USA have accused the companies of misrepresenting the product’s keratin content. The products’ labeling misleads consumers into believing that they contain keratin, a natural protein found in the human body. The plaintiffs are seeking to represent a nationwide class of consumers. This product contains no keratin.
The lawsuit alleges that L’Oreal and Matrix deceived consumers by claiming that the products contain keratin, a compound found naturally in human skin and hair. The word “keratin” attracts consumers who want to repair damaged hair. The misleading message on the label implies that consumers can repair damaged hair or restore it to its original state. In addition, messaging on the label endorses the products’ use in repairing “overprocessed” hair.
The court found that the Products’ labeling lied about the keratin content of the Products. Defendants knew that their products contained no keratin, but they did not disclose this information. The Products also claimed to provide “pro-keratin,” which is not true. Consequently, the Plaintiffs did not investigate the product’s ingredients independently and relied solely on the Defendants’ misrepresentations.
Damages to hair
In a new class action lawsuit, consumers are suing L’Oreal USA Inc. for allegedly misrepresenting their keratin hair care products. The lawsuit, entitled Price v. L’Oreal USA Inc., alleges that L’Oreal and Matrix Essentials Inc. falsely represented their keratin products and caused injury to consumers. The plaintiffs are Brandi Price and Christine Chadwick and are seeking to represent a nationwide class of consumers.
The Keratindose system consists of three products: Pro-Keratin + Silk Shampoo and Conditioner, Renewal Spray, and treatment oil. The products’ labels and bottle labels all state “Keratindose.” These three products are only slightly different than the originals, but the product line is the same. The only difference is the size of the bottles.
The plaintiffs have failed to provide evidence supporting their claims. However, they allege that they suffered keratin loss from using Challenged Products. While Plaintiffs have yet to produce any evidence of hair loss, it is important to remember that the product’s ingredients are not in the actual products. Keratin is the protein found in human hair. The Challenged Products, however, did not contain keratin.